Video Resource Center

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MONETIZING ON-LINE CONTENT

The Future Of Live Entertainment: Very Real Revenue Opportunities For Virtual Shows

PRESENTER: Jim McCarthy, Co-Founder and CEO, Stellar

Reopening Best Practices: The Power Of The Live In-Person + Virtual Hybrid Model

PRESENTERS: Robert Friend, Head of Growth, Eventgroove; Sean Kelly, Founder, Vatic Dynamic Pricing; Stephen Van Ness, Owner, Impact Arts Events Group; Aaron Green, Sales Director, Easy Song Licensing

The Magic Of Chat: During Livestreams Communicate With Audiences Now More Than Ever!

PRESENTER: Tasi Alabastro, Livestreamer, Gamer and Actor

Transitioning To Hybrid: Best Practices Combining Virtual And Live Events

PRESENTERS: Robert Friend, Head of Growth, Eventgroove; Sean Kelly, Founder, Vatic Dynamic Pricing; Stephen Van Ness, Owner, Impact Arts Events Group

Lights, Camera, Action!: The Nuts and Bolts of Livestreaming for Small Venues

PRESENTERS: Elizabeth Bracey, Managing Director & Les Thompson, Technical Director, Franklin Park Performing & Visual Arts Center

Producing And Monetizing Virtual Events During And Beyond The Pandemic

PRESENTERS: Robert Friend, President, Live Entertainment Solutions Group; Sean Kelly, Founder, Vatic Dynamic Pricing; Stephen Van Ness, Owner, Impact Arts Events Group

Leveraging YouTube, Patreon, uScreen & More to Build an Online Membership Program

PRESENTER: William Pitcher, President, The Pitcher Group

Zoom in for Success

PRESENTER: Keith Tomasek, Digital Marketing Strategist

Part 1: Designing Your Virtual Fundraising Events for Success

PRESENTER: William Pitcher, President, The Pitcher Group

Part 2: Promoting Your Virtual Fundraising Events For Success

PRESENTER: William Pitcher, President, The Pitcher Group

EQUITY, DIVERSITY, INCLUSION AND ACCESSIBILITY FOR A NEW WORLD

Status Check-In on Diversity, Equity and Inclusion in Arts Organizations

PRESENTERS: Moderator, Donna Walker-Kuhne, President, Walker International Communications Group, Inc.; Gennean Scott, Chief Diversity Officer, Broadway League; Dr. Durell Cooper, Founder and CEO, Cultural Innovation Group

Fostering a Culture of Psychological Safety: The Intersection of Diversity, Employment, and Well-Being

PRESENTER: Zannie Voss, Director, SMU DataArts

Website Accessibility: What You Need to Know

PRESENTERS: LaMae Weber, CEO, Dream Warrior Group and Behnam Ataee, CTO, Dream Warrior Group

Steps For Building Your Anti-Racist Arts Organization

PRESENTERS: Moderator, Donna Walker-Kuhne, President, Walker International Communications Group, Inc.; Brenda Williams-Butts, SVP, Diversity, Equity and Inclusion, New York Public Radio; Khalilah Elliott, Founder & Chief Disruptor, Gafford Communications, LLC; Eugenia Harvey, Chief Diversity, Equity and Inclusion Officer, The WNET Group

What An Anti-Racist Arts Organization Looks Like And How The Cultural Industry Can Respond To Racial Injustices

PRESENTERS: Moderator, Donna Walker-Kuhne, President, Walker International Communications Group, Inc.; Brenda Williams-Butts, SVP, Diversity, Equity and Inclusion, New York Public Radio; Cheryl Rosario, Founder, CGR Consulting; Khalilah Elliott, Founder & Chief Disruptor, Gafford Communications, LLC; Eugenia Harvey, Chief Diversity, Equity and Inclusion Officer, The WNET Group

Engaging in Times of Change: Navigating Audience Communication During Big Social Shifts

PRESENTERS: Amie Simon, Director of Marketing, Smarthouse Creative; Ryan Davis, Co-founder and Principal, Smarthouse Creative & Vivian Hua, Executive Director, Northwest Film Forum

Learnings From High-Performing Organizations Of Color

PRESENTER: Zannie Voss, Director, SMU DataArts

EVERYONE is Welcome Back: Making Accessibility a Core Component of Your Reopening Plans

PRESENTER: Kyle Wright, Digital Projects Director, Shubert Ticketing

Relaxed Performances: Who, Why and How (Roundtable)

MODERATOR: Rachel Marks, Relaxed Performance Consultant

Equity, Diversity, Inclusion and Accessibility: State of the Art, Where Are We Now?

PRESENTER: Donna Walker-Kuhne, Senior Advisor, Community Engagement, New Jersey Performing Arts Center

The Intersection of Marketing Strategies and Diversity

PRESENTER: Dr. Zannie Voss, Director, SMU DataArts

Approaching an Accessible Patron Experience

PRESENTER: Sarah Caswell, Client Success Manager, Spektrix

RETHINKING THE FUTURE OF YOUR ORGANIZATION

Culture Wars – The 2025 Apocalypse Edition

PRESENTERS: Jerry Yoshitomi, Consultant & Duncan Webb, President, Webb Mgmt

Unpacking The Top 5 Trends Shaping Audience Engagement In 2025

PRESENTER: Paul Miller, Founder, NeverDark

Subscriptions: Are They Down for the Count?

PRESENTERS: Moderator: Katherine Carleton, Executive Director, Orchestras Canada; Panelists: Shannon Urie, Marketing Director, National Arts Centre; Maya Lohchem, Director of Marketing and Communications, Victoria Symphony; Connal McNamara, Marketing Manager, The Cultch; Kathy Vito, Patron Development Manager, The Cultch

Season Long Media Planning: Keeping Audiences Engaged and Maximizing Impact

PRESENTER: Alex Freeman, Regional Sales Director, BroadwayWorld

The 5 Metrics Worth Investing In

PRESENTER: Bethany Nothstein, Sector Strategy & Community Manager, Spektrix

A Free Ticket Program for First-Timers That Worked

PRESENTERS: Alexa Magladry, Director of Morris Hargreaves McIntyre in North America

From Clicks to Curtain Calls: Understanding Audience Behavior in Theater Marketing

PRESENTER: Alex Freeman, Regional Sales Director, BroadwayWorld

Art and Revenue: Finding the Balance Between Mission and Budget

MODERATOR: Paul Miller, Founder, NeverDark
PANELISTS: Christina Salerno, Executive Director, Illinois Philharmonic Orchestra; Tommy Hensel, Senior Director – Performing Arts, Elgin Community College; Jim Reynolds, Managing Director, Lyric Theatre Of Oklahoma; Sherri Young, Founder & Executive Director, African-American Shakespeare Company

Forecasting Finances: Leveraging Predictive Modeling for Performing Arts Budgets

PRESENTER: Anil Malhotra, Co-Founder and President, AnalytixLive

Cybersecurity And Data Privacy: Emerging Threats And Best Practices For Data Protection

PRESENTERS: LaMae Weber, CEO, Dream Warrior Group and Behnam Ataee, CTO, Dream Warrior Group

Navigating Recovery: A Case Study of Current Financial and Operational Trends in Arts and Culture

PRESENTER: Dr. Zannie Voss, Director, SMU DataArts

American Theater Is Imploding Before Our Eyes: What Lies Ahead for the Performing Arts?

MODERATOR: Jamie Bennett, Thought Leader, Lord Cultural Resources
PANELISTS: Isaac Butler, Independent Arts and Crafts Professional; Nataki Garret, Co Artistic Director, One Nation/One Project & Stephanie Ybarra, Program Officer, Mellon Foundation

Psychographic Segmentation for Marketing, Fundraising and Programming in Organizations

PRESENTER: Alexa Magladry, Director, Morris Hargraves Mcintyre

People, Not Pyramids: What Really Drives Patron Loyalty Today?

PRESENTER: Bethany Nothstein, Sector Strategy & Community Manager, Spektrix

Smart Ways to Tell Your Stories and Grow Your Audience

PRESENTER: Jennifer Edwards, Co-Founder of better_

Simple Ways to Attract a Younger Audience

PRESENTER: Shannon Urie, Marketing Director, National Arts Centre

From Fear to Fascination: Understanding Trends in Post-Pandemic Buyer Behavior to Maximize Your Revenue

PRESENTER: Anil Malhotra, Co-founder and President of AnalytixLive

Artificial Intelligence: What Does It Mean for the Creative Economy, Artists, and Arts Organizations

PRESENTER: Doug McLennan, Founder, ArtsJournal

The Compelling Employment Offer

PRESENTER: Pope Ward, Chief Research Officer, Advisory Board for the Arts

X Marks the Spot: Why Generation X is Your Last Best Hope

PRESENTER: Paul Miller, Principal, NeverDark

Reshaping The Patron Experience And Saving Money With Digital Program Books

PRESENTER: David Dombrosky, Chief Marketing Officer, InstantEncore

Performing Arts Facilities and The Culture Wars: Life on the Front Lines

MODERATOR: Duncan Webb, President, Webb Mgmt
PANELISTS: Doug McLennan, Founder, ArtsJournal; Kelly Tweeddale, President, Break the Tape Leadership; Rachel Moore, President and CEO, The Music Center

Single Ticket Starting Prices: The Good, The Bad, and the Ugly

PRESENTER: Sean Kelly, Founder, Vatic Dynamic Pricing

Your Digital Transformation: The Future is NOW!

PRESENTER: Stephen Beaudoin, Executive Director of the Washington Chorus

Building Your Digital Backbone

PRESENTERS: Natalie MacLean Consultant, Lord Cultural Resources; Sara Diamond, President Emerita, OCAD University; Ali Hossaini Trustee, Young Vic Theatre

Creating A “Yes!” Patron Experience During COVID -- And Beyond

PRESENTER: Nicole Wetzell, Principal, NEW Consulting

Reshaping The Patron Experience: The Shift From Printed To Digital Program Books

PRESENTER: David Dombrosky, Chief Marketing Officer, InstantEncore

Strategic Planning and Fundraising in an Era of Unpredictable Resources

PRESENTER: Carl Sylvestre, Principal, Carl Sylvestre Consulting

New Ways to Measure and Communicate Success During a Pandemic

PRESENTER: Elizabeth Bracey, Managing Director, Franklin Park Performing & Visual Arts Center

The New Context: Five Lessons for Arts in Pandemic Times

PRESENTER: Doug McLennan, Founder, ArtsJournal

How To Adapt To Stay Relevant And Viable

MODERATOR: Paul Miller, Founder, NeverDark
PANELISTS: Elizabeth Bracey, Managing Director, Franklin Park Performing and Visual Arts Center; Christina Salerno, Executive Director, Illinois Philharmonic Orchestra; Vivian Hua, Executive Director, Northwest Film Forum; Simon Docking, Managing and Artistic Director, Scotia Music Festival; Brandall Jones, Connectivity Director, True Colors Theatre Company

The Wise Art Leader

PRESENTER: Melody Kanschat, Arts Management Professor, Claremont Graduate University

Opportunity Knocks! Leading Change with Your Staff, Board and Audiences During Covid and Beyond

PRESENTER: Hannah Grannemann, Assistant Professor and Director, Arts Administration Program UNC Greensboro

The Future of Hybrid; 3 Keys to Patron Retention in the Time of Covid; and More!

PRESENTERS: Keith Tomasek, Digital Marketing Strategist; Richard Ouzounian, Production Supervisor and Creative Consultant with Lighthouse Immersive & Starvox Entertainment; Anwar Nasir, Executive Director of Louisiana Philharmonic Orchestra

Pricing: A Critical Component of Your Reopening Strategy

PRESENTER: Sean Kelly, Founder, Vatic Dynamic Pricing

Behind Every Great Livestream Is The Right Equipment, Used Thoughtfully

PRESENTER: Andrew Coll, Festival Manager, Scotia Festival of Music

The Top 7 Strategies to Make it Easy for Audiences to Return

PRESENTERS: Phil Miller, President, DCM & Danielle Quigley, Senior Director of Marketing, Baltimore Symphony Orchestra

Coming Back Stronger: Using the Shutdown to Rebuild Audience Loyalty

PRESENTERS: Michael Mael, Founding Partner & Karen Freeman, Executive Director, Research, Advisory Board for the Arts

How Did We Do? What More Do We Need to Do?

PRESENTER: David Dombrosky, Chief Marketing Officer, InstantEncore

Being a Compassionate Leader in 2021

PRESENTER: Christina Salerno, Executive Director, Illinois Philharmonic Orchestra

Running Theaters: Best Practices And New Priorities For Managers And Leaders

PRESENTER: Duncan Webb, President of Webb Mgmt

The 3 Things You Must Do Now to Be Ready for the New Normal

PRESENTER: Paul Miller, Principal, NeverDark

The Alchemy of High Performing Arts Organizations

PRESENTER: Zannie Voss, Director, SMU DataArts

Live Stream Or In Person? Let Your Audience Decide!

PRESENTERS: Simon Docking, Managing Artistic Director, Scotia Festival of Music & Andrew Coll, Festival Manager, Scotia Festival of Music

Do You Know if You Really Matter To Your Patrons?

MODERATOR: Surale Phillips, Research Consultant

The Big Reset: Leadership Strategies for the Challenges Ahead

PRESENTER: Sean King, Principal, Aspire Consulting

Collaborations, Partnerships & Mergers: Exploring Possibilities in Uncertain Times

PRESENTERS: Philip Arca, Principal, Arca & Associates; Marc-Andrew Aguilera, Consultant

Coaxing Audiences Back When You Reopen

MODERATOR: Jennifer Nelson, Patron Services, 3-D Theatricals

COVID 19 & The Digital Pivot: Harnessing Opportunities For Tomorrow

PRESENTER: David Dombrosky, Chief Marketing Officer, InstantEncore

Back To The Theater!

PRESENTER: Duncan Webb, President of Webb Mgmt

Reimagining the Future: Arts Recovery After COVID 19

PRESENTERS: Kay Sprinkel Grace, Author and Consultant; Courtney Beck, Executive Director of Philharmonia Baroque Orchestra & Chorale; Margot Knight, Executive Director, Djerassi Resident Artists Program

What Just Happened?

PRESENTER: Doug McLennan, Founder, ArtsJournal

A Great Artistic Program Isn't Enough: Rethinking Our Approach to the Patron Experience

PRESENTER: DKaren Elizondo, Account Executive, Spektrix

Strategies for Integrating Your Audiences Online and In-Person (Roundtable)

MODERATOR: Doug McLennan, Founder, ArtsJournal

Managing and Messaging Incremental Change (Roundtable)

MODERATOR: Jennifer Edwards, Co-Founder of better_

E-MARKETING FOR OUR TIMES

Holiday Marketing: Increase Your Sales by Optimizing Media Strategies

PRESENTER: Keith Tomasek, Digital Marketing Strategist

Marketing and Optimization with a Side of AI are Definitely on the 2024 Menu

PRESENTERS: LaMae Weber, CEO, Dream Warrior Group and Behnam Ataee, CTO, Dream Warrior Group

Creating Art for Art: Visual Storytelling for Arts Organizations

PRESENTER: Jason Clark, Senior Sales and Marketing Specialist, rTraction Canada

Unlock the Power of Social Media Advertising: How Arts Groups Can Maximize Impact with Paid & Organic Ads

PRESENTER: Benjamin D. Tyrrel, Director of Arts Programming, College of the Arts - Professional Arts, Utah Tech University

In 2024, Get Up to $120,000 Per Year in Free Advertising In Three (Mostly) Easy Steps

PRESENTER: Todd Vigil, Pathfinder Search Ads

Holiday Marketing: Increase Your Sales by Optimizing Media Strategies to Ensure Your Seasonal Campaigns Stand Out from the Crowd!

PRESENTER: Keith Tomasek, Digital Marketing Strategist

Artificial Intelligence, Machine Learning, and Enhanced Reality: Are You Ready?

PRESENTERS: LaMae Weber, CEO, Dream Warrior Group and Behnam Ataee, CTO, Dream Warrior Group

Video Content for Arts and Culture

PRESENTERS: Jason Clark, Project Manager, rTraction Canada

5 Steps to Optimize Your Website for Maximum Effectiveness

PRESENTERS: LaMae Weber, CEO, Dream Warrior Group and Behnam Ataee, CTO, Dream Warrior Group

Get Up to $120,000 Per Year in Free Advertising In Three (mostly) Easy Steps

PRESENTER: Todd Vigil, Pathfinder Search Ads

Are You Sending the Right Message?

PRESENTER: Robert Friend, Vice President, Nonprofit Entertainment Growth

How To Join The World Of #TikTok – THE Place To Be!

PRESENTERS: Amie Simon, Director of Marketing, Smarthouse Creative; Ryan Davis, Co-founder and Principal, Smarthouse Creative

Maximize Your Google Grant in Three (Mostly) Easy Steps

PRESENTER: Todd Vigil, Pathfinder Search Ads

New Ways To Tell Our Stories: Strategies And Tactics For Connecting With Audiences Now More Than Ever

PRESENTER: Jennifer Edwards, Co-Founder of better_

7 Simple Ways to Increase Ticket Sales with SEO

PRESENTERS: LaMae Weber, CEO, Dream Warrior Group and Behnam Ataee, CTO, Dream Warrior Group

Extreme Engagement: How To Keep It Real When There Are No Performances

PRESENTER: John Karastamatis, Director of Marketing and Communications, Mirvish Productions

Use Marketing Automation To Give Your Website Visitors What They Want

PRESENTER: LaMae Weber, CEO, Dream Warrior Group

Public Relations in a Digitally Driven World

PRESENTER: Carol Fox & Associates

The 5 Step Plan for Virtual Events Marketing Success

PRESENTER: Keith Tomasek, Digital Marketing Strategist

Building and Nurturing Your Virtual Audience

PRESENTERS: Sendie Brunard, Customer Success Manager, Spektrix & Karen Elizondo, Account Executive, Spektrix

Receive $480,000 per year in Free Ads from Google in Five Easy Steps

PRESENTER: William Pitcher, President, The Pitcher Group

Creating Highly Clickable Content: Standing Out & Engaging with Your Online Audience

PRESENTERS: Amie Simon, Director of Marketing, Smarthouse Creative; Ryan Davis, Co-founder and Principal, Smarthouse Creative

Content Inspiration for Arts Organizations in Crisis

PRESENTER: Becky Ludkiewicz, Consultant, Capacity Interactive

Maximizing Your Social Storytelling Dollars

PRESENTER: Rachel Purcell, Consultant, Capacity Interactive

Fundamentals of Search Engine Marketing (SEM)

PRESENTER: Sarah Cho, Senior Search Analyst, Capacity Interactive

Now is a Good Time to Review Your Site: What is Important for Ongoing Success?

PRESENTER: Behnam Ataee, CTO, Dream Warrior Group and LaMae Weber, CEO, Dream Warrior Group

Communicating with and Growing Your Audience with Email

PRESENTER: Keith Tomasek, Digital Marketing Strategist

BRANDING, DESIGN AND COPYWRITING DO'S AND DON'T'S

Strengthening Your Brand—and Advancing Its Relevance

PRESENTERS: Roger Sametz, CEO & Ronni Reich, Senior Strategist, Sametz Blackstone Associates

The Secrets Behind a Stand-Out Brand

PRESENTERS: Surale Phillips, Brand Research; Laura Morse, Brand Messaging & Cheryl Baldwin, Brand Design, DRMTM

Put Butts in Seats With Words in 2023

PRESENTERS: Larry Dean Harris, Copywriter

Sure, You’re Talking...But What Are You Saying?: Developing Effective Messaging As You Emerge From The Pandemic

PRESENTERS: Roger Sametz, CEO & Ronni Reich, Senior Strategist, Sametz Blackstone Associates

Put Butts in Seats with Words!

PRESENTER: Larry Dean Harris, Copywriter

How Your Pandemic-Driven Innovations Can Strengthen Your Brand—and Vice Versa

PRESENTER: Roger Sametz, CEO, Sametz Blackstone Associates

Your Brand is Now More Important Than Ever

PRESENTERS: Roger Sametz, CEO, Sametz Blackstone Associates

Easy Design Makeovers That Help Sell Tickets!

PRESENTER: Henry Ruddle, Design Consultant

FUNDRAISING AND ADVOCACY

What You Can Do Once the Crisis Has Ended: Overcoming Donor Fatigue in an Uncertain World

PRESENTER: Carl Sylvestre, Principal, Carl Sylvestre Consulting

The Donor Development Continuum is Dead: Better Ways to Think About Getting and Keeping Donors

PRESENTERS: Louis Diez, Host, Donor Participation Project and Amanda Smith, Executive Director, Advancement Services and Strategic Data Management, Lehigh Valley Health Network